Influence of people, processes and technology on business strategy in small enterprise in a covid 19 environment

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Date
2023-03-08
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Universidad Nacional de CaƱete
Abstract
The business context has been affected by the action of Covid 19, and companies must react to this new reality. The research analyzes people, processes and technology and their effect on the development of the respective business strategy in small companies in Huancayo, Peru. The study design was non-probabilistic, cross-sectional, qualitative-quantitative and explanatory in a sample of 99 business units. The analytical technique used was structural equation modeling based on PLS. The results indicate that there is a positive relationship between the processes and technology Used and the implementation of actions to achieve their objectives. No significant relationship Was found with people, given that in the face of the health emergency, economic paralysis, closure of markets and sectors, the companies had to make decisions and postpone concern for human resources. The coefficient of determination (R 2 ) was 79.3%, which shows that the model presented allows predicting future results.
El contexto empresarial se ha visto afectado por la acciĆ³n del Covid 19, y las empresas deben reaccionar ante esta nueva realidad. La investigaciĆ³n analiza personas, procesos y tecnologĆ­a y su efecto en el desarrollo de la respectiva estrategia empresarial en pequeƱas empresas de Huancayo, PerĆŗ. El diseƱo del estudio fue no probabilĆ­stico, transversal, cualitativo-cuantitativo y explicativo en una muestra de 99 unidades empresariales. La tĆ©cnica analĆ­tica utilizada fue el modelado de ecuaciones estructurales basado en PLS. Los resultados indican que existe una relaciĆ³n positiva entre los procesos y la tecnologĆ­a utilizada y la implementaciĆ³n de acciones para lograr sus objetivos. No se encontrĆ³ relaciĆ³n significativa con las personas, dado que ante la emergencia sanitaria, parĆ”lisis econĆ³mica, cierre de mercados y sectores, las empresas debieron tomar decisiones y postergar la preocupaciĆ³n por el recurso humano. El coeficiente de determinaciĆ³n (R 2 ) fue de 79,3%, lo que demuestra que el modelo presentado permite predecir resultados futuros.
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Influence of people, processes and technology on business strategy in small enterprise in a covid 19 environment, Articulo - Escuela Profesional de Ingenieria de Sistemas