Identidad cultural en el contexto de desarrollo turístico local del distrito de Coayllo, Cañete- 2022
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Date
2023-10-11
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Universidad Nacional de Cañete
Abstract
La presente investigación “Identidad cultural en el contexto de desarrollo turístico local del distrito de Coayllo, Cañete- 2022” realizada para optar el Título Profesional de Licenciado en Administración de Turismo y Hotelería tuvo como objetivo principal conocer cómo la identidad cultural fortalece el desarrollo turístico de Coayllo. El estudio se basó en un enfoque cualitativo con un tipo de investigación básica de diseño etnográfico. El método utilizado fue el descriptivo. Los resultados obtenidos están basados en la aplicación de entrevistas a profundidad, cuya guía fue validado por expertos. Las categorías fueron: identidad cultural y desarrollo turístico local y las subcategorías: identidad histórica, identidad geográfica, manifestaciones culturales, programas turísticos, calidad turística y competitividad turística. Los resultados señalan que los pobladores muestran un sentido de pertenencia por su identidad cultural y son conscientes de cuán importante es la cultura para forjar su imagen como pobladores, por ello, se han creado colectivos culturales. También precisan que su infraestructura y calidad no son las adecuadas para satisfacer a un turista. Concluyo diciendo que la cultura Coayllana es variada, compleja y tradicionalista, ven a la cultura estrechamente relacionada con el desarrollo del turismo. Se deben realizar charlas y capacitaciones en conjunto con la municipalidad, añadiendo a esto la concientización ambiental para optar por la sostenibilidad.
The present research "Cultural identity in the context of local tourism development of the district of Coayllo, Cañete - 2022" carried out to obtain the Professional Title of Bachelor of Tourism and Hospitality Administration had as its main objective to know how cultural identity strengthens the tourism development of Coayllo. The study was based on a qualitative approach with a basic research type of ethnographic design. The method used was descriptive. The results obtained are based on the application of in-depth interviews, whose guide was validated by experts. The categories were: cultural identity and local tourism development and the subcategories: historical identity, geographical identity, cultural manifestations, tourism programs, tourism quality and tourism competitiveness. The results indicate that residents show a sense of belonging due to their cultural identity and are aware of how important culture is to forge their image as residents, which is why cultural groups have been created. They also specify that its infrastructure and quality are not adequate to satisfy a tourist. I conclude by saying that the Coayllana culture is varied, complex and traditionalist, they see culture closely related to the development of tourism. Talks and training should be held in conjunction with the municipality, adding to this environmental awareness to opt for sustainability.
The present research "Cultural identity in the context of local tourism development of the district of Coayllo, Cañete - 2022" carried out to obtain the Professional Title of Bachelor of Tourism and Hospitality Administration had as its main objective to know how cultural identity strengthens the tourism development of Coayllo. The study was based on a qualitative approach with a basic research type of ethnographic design. The method used was descriptive. The results obtained are based on the application of in-depth interviews, whose guide was validated by experts. The categories were: cultural identity and local tourism development and the subcategories: historical identity, geographical identity, cultural manifestations, tourism programs, tourism quality and tourism competitiveness. The results indicate that residents show a sense of belonging due to their cultural identity and are aware of how important culture is to forge their image as residents, which is why cultural groups have been created. They also specify that its infrastructure and quality are not adequate to satisfy a tourist. I conclude by saying that the Coayllana culture is varied, complex and traditionalist, they see culture closely related to the development of tourism. Talks and training should be held in conjunction with the municipality, adding to this environmental awareness to opt for sustainability.
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Keywords
Identidad cultural, desarrollo turístico local, colectivos culturales, manifestaciones culturales
Citation
Rosales Guerra, Richard - Identidad cultural en el contexto de desarrollo turístico local del distrito de Coayllo, Cañete- 2022 - Tesis para optar el grado de Licenciada en Administracion de Turismo y Hoteleria. Escuela de pregrado. Facultad de Ciencias Empresariales. Universidad Nacional de Cañete. Cañete, Perú