Identidad cultural para el fortalecimiento de la promoción turística del distrito de Cerro Azul, Cañete
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Date
2023-01-05
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Universidad Nacional de Cañete
Abstract
En la investigación, se planteó como propósito describir la importancia que tiene la identidad cultural en el fortalecimiento de la promoción turística del distrito de Cerro Azul, para ello, se desarrolló una investigación de tipo descriptivo con un enfoque cualitativo, el diseño corresponde a un estudio de caso. La muestra participante estuvo caracterizada por 6 pobladores representativos del distrito de Cerro Azul con los que se obtuvo la información necesaria para la investigación, se aplicó un tipo de muestreo no probabilístico por conveniencia. La técnica fue la entrevista y el instrumento utilizado fue la guía de entrevista semi estructurada que permitió obtener la información necesaria que fue analizada en el programa Atlas Ti, el cual a través de codificaciones permitió concluir que el poblador del distrito está comprometido con su cultura, la conservación y difusión de está, por ende, es importante la identidad cultural en los pobladores para el fortalecimiento de la promoción turística del distrito de Cerro Azul.
In the investigation, the purpose was to describe the importance of cultural identity in strengthening the tourism promotion of the Cerro Azul district, for this, a descriptive investigation was developed with a qualitative approach, the design corresponds to a study of case. The participating sample was characterized by 6 representative residents of the Cerro Azul district with whom the necessary information for the investigation was obtained, a type of non-probabilistic sampling was applied for convenience. The technique was the interview and the instrument used was the semi-structured interview guide that allowed obtaining the necessary information that was analyzed in the Atlas Ti program, which through coding allowed us to conclude that the resident of the district is committed to their culture, the conservation and diffusion of this, therefore, the cultural identity of the inhabitants is important for the strengthening of the tourist promotion of the district of Cerro Azul.
In the investigation, the purpose was to describe the importance of cultural identity in strengthening the tourism promotion of the Cerro Azul district, for this, a descriptive investigation was developed with a qualitative approach, the design corresponds to a study of case. The participating sample was characterized by 6 representative residents of the Cerro Azul district with whom the necessary information for the investigation was obtained, a type of non-probabilistic sampling was applied for convenience. The technique was the interview and the instrument used was the semi-structured interview guide that allowed obtaining the necessary information that was analyzed in the Atlas Ti program, which through coding allowed us to conclude that the resident of the district is committed to their culture, the conservation and diffusion of this, therefore, the cultural identity of the inhabitants is important for the strengthening of the tourist promotion of the district of Cerro Azul.
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Keywords
Turismo, Identidad, Cultura
Citation
Brissethe Del Rosario Quispe Cayahuallpa - Identidad cultural para el fortalecimiento de la promoción turística del distrito de Cerro Azul, Cañete - Tesis para optar el grado de Licenciada en Administracion de Turismo y Hoteleria. Escuela de pregrado. Facultad de Ciencias Empresariales. Universidad Nacional de Cañete. Cañete, Perú